It is a marketing strategy that aims to attract new customers and convert them into permanent customers by using a variety of channels and means. This type of marketing focuses on increasing the company's customer base and thus increasing revenues.

Characteristics:
1. Focus on attracting new customers: The main goal is to get new customers through advertising, promotions, and targeted campaigns.
2. Use multiple channels: Multiple means are used such as digital advertising, email marketing, social media, and search engine optimization.
3. Data analysis: It relies on data analysis to understand the behavior of potential customers and target them effectively.
4. Testing and iteration: It requires continuous experimentation and improving campaigns to get the best results.

Benefits:
1. Increase the customer base: It is considered one of the most important methods for increasing the number of new customers.
2. Increase revenue: The more customers, the greater the chances of increasing sales and revenues.
3. Brand promotion: It contributes to enhancing brand awareness and increasing its spread in the market.
4. Improving marketing strategies: By analyzing the results and continuously improving campaigns.

Features:
1. Measurability: The success of marketing campaigns can be easily measured by tracking the number of new customers and return on investment.
2. Targeting flexibility: Specific audiences can be targeted based on data and demographics.
3. Accessibility: Allows the use of multiple channels to reach a wide audience.
4. Offer personalization: The ability to customize messages and offers to attract specific segments of the audience.

Disadvantages:
1. High cost: Acquisition marketing campaigns can be expensive, especially if they are not well thought out.
2. Intense competition: Focusing on attracting new customers makes competition high, requiring innovative strategies.
3. Lack of focus on loyalty: Great focus on acquisition may lead to neglecting strategies to retain existing customers.
4. Short-term impact: If the relationship with new customers is not strengthened, acquisition may be ineffective in the long run.

Examples of modern Arab companies that use acquisition marketing:
1. Careem: It relied on extensive marketing campaigns to attract new users, especially at the beginning of its entry into the market.
2. Noon: Focused on offering offers and discounts to attract new customers, in addition to using influential ads on social media.

3. Talabat: Used a strategy to attract new customers through offers and discounts on first orders, in addition to employing influential marketing.

Acquisition marketing is an effective tool to increase customer base and revenue, but it requires significant investment and close monitoring to ensure its effectiveness. Modern Arab companies can benefit greatly from it through innovative and diverse strategies, while being careful to balance acquisition efforts with customer retention strategies to ensure sustainable success.