Brainstorming is a group or individual process that aims to generate new and creative ideas to address a problem or invent a new product. Here are the steps of brainstorming:

1. Clearly define the goal: Clearly define the goal of the brainstorming session to ensure that ideas are focused. The goal could be to solve a specific problem or invent a new product for a specific category of customers.

Example: "Invent a new product to combat the cold in winter."

2. Gather information and initial research: Gather all available information about the problem or target market. This could include market analysis, research on existing products, and studying customer needs.

Steps:
- Monitor your competitors and their products.
- Collect customer complaints and opinions about similar products.
- Obtain statistics and research related to the market.
3. Prepare the brainstorming environment: Create a suitable environment for participants that encourages creative thinking, free from pressure and distraction, with the provision of tools such as whiteboards or notepads.

Tips:
- Choose a comfortable and quiet place.
- Set the session time in advance (an hour or two in a cafe).
4. Start the brainstorming session: Start by generating ideas without evaluating them, encourage participants to think freely and express any idea that comes to their mind no matter how illogical or impractical it may seem.

Suggested techniques:
- Mind maps: Draw the problem in the middle and link it to ideas for potential solutions.
- Reverse brainstorming: Instead of thinking about solutions, think about how the problem is getting worse and then flip the ideas for solutions.

-6-3-5 technique: Ask each person to write down 3 ideas within 5 minutes, then pass the ideas on to others to improve them.

5. Stimulate creativity: Encourage thinking outside the box by asking stimulating questions such as:
How can we solve this problem in a completely new way?

What impossible thing could be possible if we changed the way we think?

Stimulation tools:
- Use images or videos as visual stimuli.
- Create imaginary scenarios that can help you think differently.

6. Record all ideas: Record all ideas without criticizing or filtering them, even if they seem impractical at first. The goal is to generate as many ideas as possible.

7. Filter ideas and choose the most appropriate: After the session is over, start evaluating ideas based on specific criteria such as effectiveness, feasibility, cost of implementation, and market need for them.

Steps:
- Divide ideas into categories (practical, expensive, innovative...).
- Discuss each idea with the team to come up with the most promising ideas.

8. Develop selected ideas: Choose the best idea and develop it further by analyzing strengths, weaknesses, opportunities, and risks. Make the idea clearer and determine the next steps for its implementation.

9. Prepare a business plan: Identify the implementation steps, including product design, prototype testing, and marketing. Make sure the business plan includes all stages from development to launch.

10. Follow-up and continuous improvement: Monitor the implementation of the idea, analyze feedback, and work on continuous improvement of the product based on customer feedback.

Following these steps helps organize brainstorming in an effective manner, facilitating access to new and creative ideas that can lead to the creation of successful products that meet market needs.