How to use montage programs on the phone, focusing on the CapCut application because it is easy to use and professional, and I will provide a detailed step-by-step example of shooting a marketing video on the phone, and then editing it on CapCut.

The best and easiest montage programs on the phone:

1. CapCut

- Features: Easy to use, free, and supports filters, texts, music, and transitions.

- Suitable for: Editing short videos for social media such as TikTok and Instagram Reels.

2. InShot

- Features: Editing video, adding texts, music, stickers, and cutting clips.

- Suitable for: Beginners and content creators on Instagram and YouTube.

3. KineMaster

- Features: Supports multiple layers, visual effects, and professional music.

- Suitable for: Producing high-quality videos for commercial or personal use.
4. VN Video Editor
- Features: Advanced editing, adding music, filters, and texts without watermark.
- Suitable for: Editing short and professional videos on social media.

Steps for editing using CapCut with a practical example:
Part One: Shooting a video with a phone
1. Planning the video content:
- The idea: We will shoot a marketing video for a product such as a distinctive "backpack".
- The goal: Show the product in an attractive way to the viewer and motivate him to buy.
- Required shots:
1. Show the product from different angles to show its details.
2. A person using the bag in a daily environment such as a park or a cafe.
3. Close-ups of opening the bag and showing the interior spaces.
2. Tips for shooting:
- Lighting: Use natural lighting or soft lights to avoid shadows.
- Stability: Use a tripod to stabilize the phone and get a stable video.
- Resolution: Shoot in high resolution (Full HD or 4K) to ensure video quality.

Part 2: Video Editing Using CapCut
1. Download and Install CapCut:
- Download the CapCut app from the App Store (iOS or Android), and open it after installation.
2. Import the footage:
- Click on "New Project", then choose the videos you have filmed and import them into the app.
3. Arrange and Trim the footage:
- Arrange the footage:
- Put the footage in a logical order starting with the initial product presentation, followed by daily use, and finally the details.
- Trim the video:
- Click on each shot to trim the unnecessary parts. Make each shot short and clear (2-4 seconds per shot).
4. Add transitions between shots:
- Choose smooth transitions such as "soft blur" to make the transition between shots attractive and smooth.
5. Add marketing texts:
- Click on "Text" then "Add Text".
- Add phrases such as:
- "Your perfect bag for daily trips!"
- "Distinctive design and spacious storage spaces."
- Choose a distinctive font and color that matches the video design.
6. Add music and sound effects:
- Music: Click on "Sound" and choose music from the CapCut library. Choose music that matches the character of the product (for example, calm and exciting music).
- Adjust the sound: Adjust the volume of the music so that it does not overwhelm the video sound if there is a speaking voice or an important sound.
7. Add effects and filters:
- Add filters that enhance the colors of the video and make the product look attractive.
- Use light effects to highlight certain parts of the video, such as highlighting the fine details of the bag.
8. Adjust the speed and control the movement:
- If you want to highlight the details, use slow motion for some shots such as opening the bag.
- To control the movement, set the speed to be slow while showing the details and fast during the general view.
9. Export and save the video:
- Click on "Export" in the upper corner of the screen.
- Choose the video quality (preferably 1080p for high clarity).
- Click "Export" and save the video to your phone.

Part Three: Publish and Market the Video
1. Upload to Social Media Platforms:
- Upload the video to platforms such as Instagram, Facebook, and TikTok.
- Add an engaging description that contains words that encourage purchase such as "Shop Now" or "Limited Time Special Offer".
2. Promote the video with paid ads:
- Use paid ads on social media platforms to increase the video's reach to the target audience.
- Choose the appropriate age and geographic group, and pay attention to precise targeting to increase effectiveness.
Additional Tips:
- Performance Testing: Track audience interaction with the video and adjust ads based on the data.
- Repetition and renewal: Try filming different contents of the same product to keep the audience excited.

With these detailed steps using the CapCut app, you can create a professional marketing video that contributes to enhancing your presence on social media and increasing sales of your products in an effective and attractive way.