It is marketing strategies and practices that aim to promote and sell goods or services in different international markets. This field includes a set of activities related to aligning the good or service with the needs and desires of global markets.

Characteristics of international marketing:
1. Multiculturalism: Dealing with diverse markets with different cultures and customs.
2. Multi-legalism: Taking into account the laws and regulations specific to each country.
3. Market analysis: Understanding and analyzing the requirements of different markets and identifying opportunities and challenges.
4. Diverse promotional strategies: Using marketing strategies tailored to each market.

Benefits of international marketing:
1. Increase business opportunities: Expanding the scope of markets and increasing sales volume.
2. Economic diversification: Reducing dependence on one market and diversifying sources of revenue.
3. Brand enhancement: Building a global reputation for the brand.
4. Innovation: Learning from different markets to improve products and services.

Features of international marketing:
1. Greater growth opportunities: Access to new and profitable markets.
2. Achieving economies of scale: Increasing production and distribution on a large scale.
3. Diversification of risks: Reducing the impact of economic changes in one country.

Disadvantages of International Marketing:
1. High costs: Additional expenses for product adaptation, marketing, and logistics.
2. Cultural challenges: Difficulties in understanding and meeting the needs of diverse cultures and markets.
3. Compliance with local laws: Adapting to different laws and regulations.

Examples of modern Arab companies:
1. Saudi Aramco: The Saudi oil giant with global operations and presence in the energy sector.

2. Emirates Airlines: One of the world's leading airlines, serving more than 150 international destinations.

3. Almarai: A Saudi company specialized in the food and beverage industry, with a presence in international markets.

4. Adidas Middle East: A subsidiary of Adidas International, it works to expand in Arab and global markets by offering its products and services.

5. Noon: The e-commerce platform that started in Saudi Arabia and the UAE and expanded its scope of work to other markets in the Middle East.

6. GoDaddy - Middle East Branch: Despite being an American company, it operates extensively in the Arab market, providing domain registration and online hosting services.

International marketing is a marketing strategy that aims to expand the scope of businesses to diverse global markets. It is characterized by dealing with multiple cultural and legal challenges, but it offers great benefits such as increasing business opportunities and diversifying risks. Modern Arab companies such as Noon and Emirates are successful examples of international marketing in the region.