My experience as an e-marketing student in the field of search engine optimization may be inspiring for many who want to take advantage of e-marketing opportunities, as technology has entered all aspects of our lives, and the Internet has become an essential means of business and commerce, as e-marketing plays a crucial role in the success of companies by improving their appearance on search engines such as Google, one of the most in-demand types of e-marketing is search engine optimization, this strategy aims to raise the ranking of sites in search results to be more attractive to visitors and potential customers, I decided to focus on this field to achieve its financial goals.

The beginning of the journey

In the final year of studying e-marketing, I decided to learn more through different sources, such as online courses and specialized blogs, and began with practical application on small projects, such as improving the personal website and blogs of friends. The main goal at the beginning was to gain practical experience and apply what he learned on the ground.

Acquiring skills and knowledge

Over time, the student learned techniques such as keyword research, content optimization, link building, and data analysis using tools such as GoogleAnalytics and Google Search Console. These skills enabled him to develop website optimization strategies to become more compatible with search engine requirements.

Moving to freelancing

After gaining enough experience, I decided to expand the activity and enter the freelance market. I created a profile on freelance platforms such as Upwork and Fiverr, where I offered SEO services to clients. At low prices to attract clients and build his reputation on the platforms. Over time, he received positive reviews from clients, which helped him raise his prices and increase demand for services.

How to make money: With the increase in clients and the diversity of projects, the student was able to achieve an increasing financial income. His sources of income were diverse and included:

- Improving the ranking of clients' websites: By improving the ranking of the sites, the number of visitors and sales to these sites increased, which prompted clients to repeat dealing with him.

- Content optimization: Writing improved articles or modifying existing content to make it more compatible with search engine requirements.

- Consulting: Search engine optimization As he gained experience, he began providing consulting services to small and medium-sized companies that wanted to improve their digital presence.

Example: Search engine content optimization for a startup in the field of beauty
Goal: Improve the content of the company's website to increase search engine ranking and attract organic visits.

Steps:
1. Keyword Analysis:

- Research: Use tools like "Google Keyword Planner" or "Ubersuggest" to identify keywords related to beauty products such as "best face creams" or "natural makeup".
- Keyword Selection: Choose keywords with good search volume and relatively low competition.
2. Content Optimization:

- Titles: Incorporate keywords into the main and sub-titles of pages and articles, such as "Top 10 Moisturizers for Dry Skin".

- Texts: Include keywords in the texts of articles and pages naturally while maintaining the quality of the content.

- Meta Descriptions: Write short and attractive descriptions that contain keywords, such as "Discover the best natural beauty products for healthy and glowing skin".
3. Visual Optimization:

- Images: Optimize image file names (such as "natural-moisturizing-cream.jpg") and adjust alt text to include keywords, such as "natural moisturizing cream for skin".
4. Create new content:

- Blog: Write articles on topics such as “Summer skin care tips” or “How to choose the right makeup for your skin type”.

- Targeted content: Provide content that solves common problems, such as “Best products for wrinkles”, to attract interest and answer visitors’ questions.
5. Improve user experience:

- Speed: Improve page loading speed by reducing image size and using caching techniques.
- Responsive design: Ensure that the site works well on mobile phones and tablets.
6. Build internal and external links:

- Internal links: Link related articles and pages, such as linking the article “Best face creams” to the creams purchase page.

- External links: Get backlinks from beauty blogs and product review sites to increase the site’s credibility.

7. Review performance:

- Analysis: Use tools such as “Google Analytics” and “Search Console” to monitor page performance and keyword rankings.

- Modification: Modify the strategy based on data such as keyword ranking and website traffic.

Results:
- Improved the website page ranking in search engines, which led to a significant increase in organic traffic and increased engagement with the content.

Conclusion:
Improving the SEO content of a beauty company requires careful keyword research, optimizing texts and images, and creating content that is targeted to the audience. Monitoring performance and modifying the strategy helps improve results and increase the site’s visibility in search engines.

Lessons learned

1. Continuous learning: The field of SEO is constantly changing with Google’s algorithm updates, so he had to continue learning and staying up to date.
2. Patience and perseverance: At first, the results were slow, but with patience and perseverance, positive results began to appear.

3. Time management: As a student, he had to carefully manage his time between his studies and practical projects.

SEO is proof that persistence in learning and application can lead to financial success, even for students who are still at the beginning of their careers. Search Engine Optimization can be a great way to make money, especially with the increasing demand for improving the digital presence of companies and websites.

By E-Marketing Student
Nizar Ghazi Khader Al-Zanahra