It is a type of visual marketing that relies on the use of colorful images and light effects inspired by the color spectrum. These images are used to attract attention and deliver marketing messages in an innovative and influential way, as spectral colors play a role in arousing emotions and stimulating purchasing decisions.

Characteristics and characteristics:

1. Attracting attention: Spectral images are rich in colors and visual appeal, which makes them arouse curiosity and attention among the target audience.

2. Psychological impact: Different colors affect human mood and behavior, and can be used to enhance specific messages such as happiness, enthusiasm, or calmness.

3. Innovation and creativity: Spectral images allow marketers great freedom to express the brand in an innovative and unconventional way.

4. Social media suitability: Spectral images are highly compatible with social media platforms, where posts with bright and attractive colors are preferred.

 Benefits:

1. Enhancing visual identity: Using spectral images helps create a strong and attractive visual identity for the brand.

2. Improve engagement: Increase engagement rates on visual content on social media and other platforms.

3. Improve marketing messages: Spectral images enhance the clarity of messages and help deliver them in an attractive and easy-to-understand visual way.

4. Enhance loyalty: Spectral images build an emotional connection with the audience through color effects that enhance positive feelings.

 Disadvantages:

1. Overuse: Overuse of bright colors can confuse or annoy the audience.

2. Difficulty in consistency: Keeping spectral images consistent with the overall brand identity can be challenging.

3. Technical limitations: Using spectral images requires knowledge of visual techniques and design software to produce high-quality content.

4. May not be suitable for all groups: Some age or cultural groups may not respond positively to bright or spectral colors.

 Types:

1. Spectral images for promotion: Using images in advertisements and promotional campaigns to increase visual appeal.

2. Interactive spectral images: used in digital publications such as social media, as they encourage participation and interaction.

3. Educational spectral images: used to explain complex concepts in a fun and easy-to-understand visual way.

4. Spectral images in website design: improving the user experience across websites using attractive spectral colors and gradients.

 Arabic examples:

1. Makeup companies: use spectral images in product advertisements to enhance the visual appeal of cosmetic products.

 2. Clothing brands: design catalogs or advertising campaigns based on spectral colors to highlight fashion designs.

3. Gaming companies: use spectral images to promote electronic games through attractive images that attract users' attention.

 Foreign examples:

1. Apple: used spectral images in marketing campaigns for its devices such as the iPhone, as attractive colors highlight the characteristics of the product.

2. Adobe: relies on spectral designs in its campaigns to promote its design programs, highlighting the capabilities of its programs in creating innovative designs.

3. Nike: Spectral colors were used in promotional campaigns for sports shoes, which enhances the feeling of energy and vitality.

4. Google: Spectral images were used in the design of logos and interactive interfaces, which enhances interaction with users.

 Spectral image marketing offers a creative and attractive approach to communicating marketing messages in an innovative way, as brands take advantage of the visual effects of spectral colors to enhance interaction and emotional connection with customers. Despite some challenges, the strategy is considered effective in building a strong visual identity and achieving positive marketing results.