It is a type of marketing that relies on traditional methods and channels that were used before the advent of the Internet and digital technology. This includes television advertisements, print advertisements, billboards, radio advertisements, and direct mail.

Characteristics of traditional marketing:
1. Use of mass media: It relies on mass media such as television and radio to reach the audience.
2. Broad reach: It can reach a large audience in wide geographical areas.
3. Repeatability: Traditional advertisements are often repeated continuously to reach the largest possible number of people.
4. Low interaction: It does not allow direct and immediate interaction with the audience.
5. Message consistency: Advertising messages are fixed and cannot be modified once they are launched.

Benefits of traditional marketing:
1. Broad reach: It can reach a large audience that is not connected to the Internet.
2. Building brand awareness: It contributes to establishing the brand in the minds of the audience.
3. Ease of understanding: People are accustomed to traditional methods, which makes them understandable and familiar.
4. Local spread: Suitable for reaching a specific local audience through newspapers or local radio.
5. Trust and credibility: Traditional media has a high credibility compared to some digital channels.

Advantages of traditional marketing:
1. Power of influence: It can have a great impact through mass media.
2. Suitable for large campaigns: Suitable for large companies that aim to reach a wide audience.
3. Continuity: Traditional ads are often shown for long periods, which entrenches the message in the audience’s mind.
4. High credibility: Print and TV ads are considered highly credible to the audience.
5. Ease of tracking: Some aspects of performance such as the number of views or repetitions can be tracked.

Disadvantages of traditional marketing:
1. High cost: TV or newspaper ads can be very expensive.
2. Difficulty of measurement: It is difficult to accurately measure the return on investment.
3. Lack of interaction: It does not provide opportunities for direct and immediate interaction with the audience.
4. Limited targeting: It is difficult to target a specific audience accurately as is the case in digital marketing.
5. Time consuming: It takes longer to design and launch campaigns compared to digital marketing.

Modern examples of traditional marketing:
1. TV ads: Many major brands still use TV ads to reach a wide audience.
2. Print ads: such as ads in magazines or newspapers.
3. Billboards: Using billboards in strategic locations to grab the attention of passersby.
4. Radio ads: Still widely used in local campaigns.
5. Direct mail: Sending offers and flyers via mail to customers.

Traditional marketing is a marketing method that relies on old media to reach an audience. Despite the great progress in digital marketing, traditional marketing still plays an important role, especially in campaigns that target an offline audience or want to build brand awareness on a large scale. However, traditional marketing faces significant challenges related to high cost, difficulty in measurement, and inability to interact with the audience.