It is a marketing method that relies on organizing online seminars (Webinars) to interact with the target audience and provide valuable content about a specific product or service. These seminars are used to provide information, training, or even display products and services in an interactive and attractive way.

Features:
- Live interaction: Participants can interact with speakers through questions and discussions.
- Global reach: The seminar can be attended from anywhere in the world as long as there is an internet connection.
- Recording and replay: Seminars can be recorded and replayed later, allowing a wider audience to benefit from the content.
- Customizability: The seminar content can be customized to meet the needs of a specific audience.

Benefits and features:
- Increase brand awareness: Virtual seminars contribute to enhancing the audience's knowledge of the brand and what it offers.
- Build strong relationships: Seminars help build strong relationships with potential customers by providing valuable content.
- Improve sales: Seminars can contribute to converting attendees into actual customers by offering exclusive promotions.
- Low cost: Organizing a virtual seminar is less expensive than organizing a physical seminar while maintaining similar benefits.

Cons:
- Limited human interaction: Some people lack the feeling of real human interaction compared to traditional seminars.
- Technical issues: Connection or software problems may disrupt the seminar or affect its quality.
- Difficulty maintaining audience attention: It may be difficult to keep participants attentive throughout the duration of a virtual seminar.

Types:
- Educational seminars: Focus on providing information and training on a specific topic.
- Marketing seminars: Aim to present a product or service in a convincing way.
- Interactive seminars: Rely on direct interaction between speakers and the audience.
- Analytical seminars: Focus on analyzing specific data or providing specialized reports.

Examples of seminars:
- Educational seminar by Microsoft: Teaching how to use a new program.
- Marketing seminar by Adobe: Showcasing Adobe Creative Cloud products and providing special offers.
- Analytical seminar by Gartner: Analyzing future trends in technology.
- HubSpot Interactive Webinar: Discussing Modern Digital Marketing Strategies.

Virtual webinars are a powerful digital marketing tool that allows you to reach a global audience in a cost-effective manner. These webinars can be an effective way to promote your brand, build customer relationships, and increase sales. However, organizers must be prepared to face challenges related to limited interaction and technical issues to ensure the success of the webinar.