Visual marketing is the use of visual elements such as images, videos, colors, and designs to attract attention and communicate a marketing message in an attractive and easy-to-understand way. Visual marketing aims to enhance brand recognition, increase engagement with the audience, and motivate customers to make purchasing decisions. This type of marketing includes the use of store designs.

 The beginning of the journey:

My journey in visual marketing began about a year ago. I was very excited about the idea because I was sure that through it I would be able to get an average monthly income. At first, I had to browse and learn the basics of visual marketing and read about it completely before starting work in order to get a special view of the field. I started by browsing YouTube and watching videos that would help me master this work.

 My most prominent learning experiences:

One of the most prominent experiences were some applications and websites, such as the Canva application, which provided some free work through which I could learn more about visual marketing and video editing.

After that, I started learning Adobe Photoshop, which required a lot of time and effort because it is the main center for visual modification. To be a professional in it, you need a lot of time and effort.

Challenges:

I faced many difficulties at the beginning, such as choosing the appropriate educational programs, as it was difficult to understand the effectiveness of visual marketing in general, but through research and experimentation on the most prominent sites that enable me to learn, such as YouTube, and taking courses specific to the specialty, here I began to gradually improve my performance.

Success and continuity:

After a short period of time in continuous work and insistence, I began to notice positive results on myself after I promoted myself through social networking sites such as Facebook, Instagram and Twitter, and I also developed my skills using some analysis tools to determine what works well and what needs improvement and to know my weaknesses.

How to make money from visual marketing:

1. Making videos: Through video sharing platforms such as YouTube: By creating a channel on YouTube and generating income from ads that appear on your video sharing. You must have a large number of subscribers and views to achieve good profits.

2. Vimeo: Vimeo offers the Vimeo on demand service where you can sell your films.

3. Selling services on freelance platforms: After learning how to make animation, you can offer your services on Upwork, Freelancer, and Fiverr platforms. You can also work on projects such as video ads, educational animations, and music videos.

4. Promoting services: By using affiliate links on social media platforms, and by getting a commission for every purchase of my services.

5. Earning profit through companies: I communicate with companies directly after gaining sufficient experience from my work and through freelancing to create some content videos, animations and Photoshop images for clients and individuals and earn money from them for each sale that I make.

How to implement the work:

1. Choosing the appropriate programs and sites: These are programs that suit the interests of the audience and provide features that are compatible with the services.

2. Promotion via links: I integrated affiliate links into the content naturally to increase interaction.

3. Strengthening relationships: I maintained continuous communication with companies and clients to increase agreements and ensure achieving the best results and increasing profits.

A practical experience to promote a healthy food restaurant in a 30-second video:

• Determine the main idea:

The video will focus on presenting a distinctive meal in a way that attracts attention and encourages visits, such as "Try a new meal from the Healthy Restaurant".

• Write the script:

Divide the video into short scenes to make the 30 seconds full of vitality.

Second 1-5: Display the restaurant's name and logo with catchy music or an eye-catching sound effect.

Second 6-10: A quick shot of the kitchen showing the meal being cooked, with a shot of the chefs preparing the food, with a comment such as: "Fresh.. Fast.. and delicious".

Second 11-15: Show the finished meal in a dazzling way, with the camera zooming in on the plate to show the details of the food, such as hot bread or melted cheese.

Second 16-20: A scene of a person tasting the meal and expressing their admiration (you can add a voiceover such as: "And there is nothing more delicious!").

Second 21-25: A shot of the restaurant from the outside or a short scene of customers receiving their orders with satisfaction.

Second 26-30: Show a call to action (Call to Action), such as: "Try it now!" with a phone number, website, or discount code.

•  Preparing for filming:

- The restaurant prepared the meals and tools before starting filming.

- I used a phone with good filming capabilities.

- I made sure there was appropriate lighting to show the food in a delicious way.

. Filming:

- I stuck to the script, and quickly moved between shots to ensure that all the content was displayed within 30 seconds.

- I made sure to record the sound well if there was a live voiceover.

. Editing and editing:

- I added music that suited the atmosphere and increased the excitement.

- I used quick effects for scene transitions.

- I made sure to include important texts such as the logo and call to action clearly.

. Publishing and promotion:

- I published the video on social media platforms such as Instagram, TikTok, and Facebook.

- I used keywords to attract the target group.

- I encouraged customers to re-share the video through special offers or gifts.

 Lessons learned:

- The importance of work and research and not giving up.

- Continuous experimentation and exploration and increasing experience.

- Building reliable relationships through which you can be sure that I can increase profits and fame.

Visual marketing is a powerful tool that can contribute to greater success of marketing campaigns and increase brand awareness, but it requires a continuous effort to achieve success.

By E-Marketing Student

Ahmed Yahya Mahmoud Al-Sais