It is the use of hologram technologies to create interactive 3D displays to attract attention and enhance shopping experiences or promote products. This technology uses 3D images that appear completely real, which can enhance interaction and attract attention.

Characteristics and characteristics:
1. 3D display: Holograms can display content in three dimensions, making it more attractive and realistic.
2. Interaction: Holograms can be interactive, as users interact with them through hand movements or voice commands.
3. Realism: Holograms provide a realistic appearance that goes beyond the traditional display of images and videos.
4. Creativity: Allows marketers to create unique and innovative experiences that set them apart from competitors.

Benefits:
1. Increase attention: The 3D experience attracts more attention than traditional displays.
2. Improve interaction: Interacting with holograms can enhance customer engagement and make the experience more distinctive.
3. Enhance branding: Using holograms can enhance brand image and reflect innovation and creativity.
4. Providing a unique experience: It provides an exceptional user experience that makes the brand more distinctive in the market.

Disadvantages:
1. Cost: Hologram technologies can be expensive to implement and develop.
2. Complex technology: Using holograms requires advanced technology that may not be readily available.
3. Logistical challenges: There may be challenges in implementing large or complex displays in different locations.
4. Overuse: Overuse of hologram technologies can lead to losing their impact and making them less effective.

Types:
1. Static hologram: Displays a static 3D image that does not change over time.
2. Moving hologram: Displays 3D images that can move or change based on user interaction.
3. Interactive hologram: Allows users to interact with the display using tools or commands.
4. Digital hologram: Displayed via digital screens or devices to create a 3D effect.

Arabic examples:
1. Dubai International Motor Show: Use holograms to display 3D cars and provide an interactive experience for visitors.
2. Al-Qassim Perfumes Company: used hologram technology to display its products in 3D during trade shows.

3. Abu Dhabi Film Festival: used holograms to display 3D scenes of films and share interactive experiences with the audience.

Foreign examples:
1. Tupac Shakur's Coachella performance: used holograms to revive the late Tupac Shakur's performance during the Coachella Festival.

2. David Bowie's concert performance: used holograms to display an interactive performance by David Bowie after his death.

3. Tesla sales: Tesla used hologram technology in its exhibitions to display the features of its cars in 3D.

Hologram marketing is an innovative technology that uses 3D displays to enhance shopping and promotional experiences. Holograms offer significant advantages in terms of attracting attention and enhancing interaction, but they come with challenges related to cost and complex technology. Through examples from Arab and foreign companies, it becomes clear how this technology can add significant value to marketing campaigns.