Abstract

 This book was written with the aim of explaining the scientific and practical aspects in the field of studying e-marketing strategies, focusing on its main forms, types and functions, as well as the tasks of the e-marketing strategy in line with the requirements of the market and business organizations. The structure of the main tools of the e-marketing strategy was clarified, and the most important e-marketing strategies were identified. The main components and tools that ensure the effectiveness of the results were highlighted, as well as the conceptual necessity of transforming global markets and using e-marketing strategy tools to improve the organization's websites, in order to ensure customer loyalty, increase targeted actions (purchase), increase the scope of the target audience and increase brand recognition. The main tools and methods of the e-marketing strategy for websites are considered, highlighting the main mechanisms necessary to achieve the strategic goals of modern organizations. Promising trends have been developed for developing the e-marketing strategy for websites and using them in different regions of the world.

We hope that university students, graduate students, educational bodies and businessmen will benefit from this effort and that this book will contribute as a reference for studying the theoretical foundations of e-marketing strategies.