Abstract

This book has been written to explain the basic principles and theories in the field of e-marketing development and to define the elements of the e-marketing mix. Particular attention is given to the use of appropriate scientific methods to keep pace with digital transformation and the use of innovative Internet technologies, and to shed light on e-business and its basic principles. Models and basic structures of e-commerce, e-marketing strategies and their advantages and disadvantages are highlighted. The advantages of e-marketing and ways to design and develop websites and improve search engines are emphasized.

We hope that university students, postgraduate students, educational institutions and businessmen will benefit from the scientific results of this book.This book should become a reference book for studying the theoretical foundations of e-marketing principles.