Abstract

This book is written to explain the scientific and practical aspects in the field of studying search engine marketing and website promotion of an organization through a website within the framework of an electronic marketing strategy. The role of a website in the marketing strategy of organizations is defined. The main aspects, tools and methods of organizing marketing through a website are presented. It is argued that a business cannot be imagined without an effective website, which requires an effective organization of the site, on which such strategic indicators as sales volume, business volume, quantity depend. views, reposts, reviews, etc. depend. It is important to note that it is impossible to imagine developing a marketing strategy through a website without effective search engine optimization, the specifics of search engine optimization in developing business sectors, the role of search engine optimization were also mentioned. In the marketing strategy and its impact on the effectiveness of the organization's website, the main tools of search engine optimization and sales marketing, the main trends in search engine optimization for the organization are revealed. The role of website content and its elements that are interconnected is argued. and the impact on the effectiveness of search engine optimization.

The main aspects of technical search engine optimization, which is the main goal of this process, are revealed. The features of external search engine optimization of the site and its archiving function in search engines are stated.