Abstract

This book was written to explain the basic principles and theories in the field of web programming design, with an emphasis on the need to use effective web design that relies on innovation, technology and modern trends to achieve the strategic goals of the organization.  The concept of website design and modeling, the main elements, tools and modern trends related to improving the organization of the website and search engines in order to increase conversions and increase the share of the target audience. In addition to presenting the basic methods and steps of programming for modern programming languages HTML, JavaScript and PHP. Thus, to allow the obtained scientific and methodological aspects to be applied in practice as tools for understanding the needs of further development in website design and programming.

We hope that university students, graduate students, educational institutions and businessmen will benefit from the results of the study. This book will contribute as a reference for studying the theoretical foundations of website design.