It is the strategy that aims to build a unique identity and specific value for a product or service, making it distinctive in the minds of consumers. This type of marketing revolves around creating a strong and stable brand image to enhance customer confidence and build long-term loyalty.

Characteristics of brand marketing:
- Distinction: It is about building a distinctive and unique identity for the brand from its competitors.
- Consistency: Maintaining a cohesive image and a unified message across all communication and marketing channels.
- Attractiveness: Developing a brand that attracts attention and arouses the curiosity of consumers.
- Interaction: The ability to build an interactive and sustainable relationship with the target audience.

Brand marketing benefits and features:
- Brand loyalty: Good marketing helps create a loyal customer base.
- Quick recognition: A strong brand makes it easier for consumers to recognize the product in the market.
- Increased value: A well-known brand adds value to the product or service.
- Competitive advantage: Brand marketing gives a strong advantage over competitors.

Disadvantages of brand marketing:
- High costs: Building a strong brand requires large investments in marketing and advertising.
- Exposure to crises: Any crisis or mistake can greatly affect the brand's reputation.
- Challenge in innovation: Maintaining brand consistency may limit a company's ability to innovate or change.

Examples of companies famous for their brand:
- Mercedes-Benz: is known for its superior quality and luxury, and is a great example of successful brand marketing. Its slogan "The best or nothing" reflects its commitment to quality and innovation.
- BMW: focuses on sports performance and an enjoyable driving experience, enhancing its brand through its famous slogan "Absolute Driving Pleasure".

How to create and advertise a brand:
- Research and analysis: Understanding the target market and identifying the right audience and their preferences.
- Visual identity design: Choosing the logo, colors and patterns that express the brand's vision.
- Building the core message: Determining the main message that expresses the brand's value and what it offers.
- Advertising and marketing: Using different media to promote the brand and increase awareness of it.
- Engaging with the audience: Building a strong and sustainable relationship with customers through social media platforms and effective customer service.

Brand marketing is an essential element in building a company’s identity and strengthening its position in the market. With an effective marketing strategy, companies like Mercedes-Benz and BMW can achieve a distinctive position and increase customer loyalty. However, success in this field requires significant investment and a long-term commitment to maintaining the quality and innovation of the brand.