It is a marketing strategy that uses unconventional or eye-catching elements to attract attention and increase brand awareness. "Elephants" refers to large or unexpected symbols that stand out in a noticeable way, helping to create a strong and eye-catching impact.

 Features and characteristics of elephant marketing

- Strong visual impact: Uses large or unconventional elements to effectively attract attention.

- Unconventional: Breaks away from traditional advertising patterns to create a new and distinctive experience.

- Memorable: Seeks to leave a long-lasting impression by using unusual symbols or elements.

- Curious: Encourages people to interact with the campaign due to its unexpected nature.

Benefits of elephant marketing

- Increase awareness: Large or eye-catching elements help attract wide attention and increase brand awareness.

- Enhance distinctiveness: Differentiate the brand from competitors by using unconventional strategies.

- Create a distinctive experience: Makes the marketing campaign memorable and sparks discussions about the brand.

- Increase engagement: Eye-catching elements encourage engagement and participation by the audience.

Disadvantages of Elephant Marketing

- High cost: Campaigns that use large or unconventional elements may require a large budget.

- Risk of failure: An unconventional campaign can lead to unexpected results if it is not in line with audience preferences.

- May be inappropriate: Large or eye-catching methods may not suit all types of products or brands.

- Needs careful planning: Implementing a campaign requires careful planning to ensure that the eye-catching element is in line with the overall message.

 Types of Elephant Marketing

- Large advertisements: such as huge billboards or innovative outdoor advertisements.

- Distinctive events: Organizing unusual events or interactive experiences to attract attention.

- Interactive advertising: Using technology such as augmented reality to provide an unconventional user experience.

 - Innovative exhibitions: Designing exhibitions or commercial booths that include eye-catching and large elements to attract visitors.

Arabic examples

- "Emaar" Company: Created huge advertising displays on prominent buildings to attract attention.

- "Vodafone Egypt" Company: Used huge and innovative billboards in public areas to attract customers.

- Dubai Chamber of Commerce and Industry: Organized a large exhibition in an innovative way to highlight new products.

Foreign Examples

- Coca-Cola: Launched huge advertising campaigns around the world, such as huge refrigerators representing its brand at major events.

- Nike: Used innovative advertising strategies with giant screens in major cities such as New York and London.

- Red Bull: Organized unconventional sporting events such as skydiving from space to attract attention and promote the brand.

Elephant marketing is a marketing technique that uses unconventional or large elements to attract attention and promote brand awareness. It is characterized by a strong visual impact and its ability to create distinctive and unforgettable experiences. Despite its great benefits in attracting attention and promoting distinction, this type of marketing may require a large budget and careful planning to ensure its effectiveness.