It is a marketing strategy that uses the analysis of emotions and collective tendencies to design marketing campaigns that positively impact large groups of people. It relies on understanding and exploiting the emotional reactions shared by individuals within a specific group, such as the target audience or digital communities, to achieve a deeper impact and better results.

Characteristics and characteristics:

1. Emotional analysis: Relies on collecting and analyzing emotional data from large groups to understand prevailing emotions and common tendencies.

2. Group interaction: Takes advantage of group interaction to find marketing messages that align with the interests and feelings of the audience as a whole.

3. Group personalization: Campaigns are customized to meet the needs and feelings of a specific group rather than individuals, which enhances collective engagement.

4. Rapid response: Requires the ability to quickly adapt to emotions and changes in audience reactions to ensure the effectiveness of marketing messages.

Benefits:

1. Increase engagement: Improve the level of engagement through marketing messages that align with collective emotions and attract attention.

2. Enhance loyalty: Build a strong relationship with the audience by better understanding their emotions and needs.

3. Deeper Impact: Leveraging collective emotions to make a deeper impact on audiences and motivate them to take specific actions.

4. Improved Campaign Design: Helps design more effective marketing campaigns based on a shared understanding of emotions and sentiments.

Disadvantages:

1. Difficulty in assessment: Collective emotions can be difficult to accurately measure and analyze, which can impact campaign effectiveness.

2. Overgeneralization: Focusing on collective emotions can lead to ignoring the needs of individuals within the group.

3. Rapid Changes: Collective emotions can change rapidly, requiring marketers to constantly adapt.

4. High Costs: Collective sentiment analysis and data collection can require significant resources and advanced technology.

Types:

1. Sentimental Data Analysis: Using data analytics tools to understand audience sentiment collectively and analyze trends.

2. Digital Community Marketing: Exploiting target audiences on social media and digital communities to understand collective emotions and guide marketing campaigns.

3. Direct Engagement: Organizing events and workshops to collect and analyze emotional responses directly from audiences.
4. Personalized campaigns: Design personalized marketing campaigns based on understanding collective emotions and general trends.

Arabic examples:

1. Telecom companies: Analyze the feelings of their customers on social media to provide offers and services that align with their collective interests.

2. Fashion brands: Use sentiment analysis to identify collective trends in fashion and provide new collections that suit public tastes.

3. Social campaigns: Exploit collective feelings around social issues to guide awareness and promotional campaigns.

Foreign examples:

1. Nike: Uses collective sentiment analysis in promotional campaigns to launch products that align with the prevailing trends and feelings among athletes and the general public.

2. Coca-Cola: Takes advantage of collective emotions through marketing campaigns that align with celebrations and social events to strengthen the relationship with the audience.

3. Netflix: Uses viewer data analysis to understand their emotional interests and provide personalized recommendations based on the collective preferences of viewers.

4. Apple: Harnesses collective emotions around innovation and technology to design marketing campaigns that capture attention and increase engagement with its products.

Group emotional intelligence marketing provides an effective approach to designing marketing campaigns by understanding and analyzing collective emotions. This strategy can boost engagement, strengthen loyalty, and achieve a deeper impact on audiences. Despite the challenges associated with sentiment analysis and the cost of implementation, it is a powerful tool for improving the effectiveness of marketing campaigns and building deeper relationships with audiences.