It is the process of building a marketing strategy from scratch without relying on previous methods or data. It includes developing a comprehensive marketing plan that starts from setting goals and researching the market to implementing marketing campaigns and evaluating performance. It aims to create a strong foundation for the growth of the brand or product.

 Characteristics and characteristics:

1. Starting from scratch: Includes building every element of the marketing strategy from scratch, including research, plans, and campaigns.

2. Customizing the strategy: Developing a customized marketing strategy that matches the brand's goals and the needs of the target market.

3. Conducting research: Requires collecting and analyzing market data and trends to identify opportunities and challenges and guide the strategy effectively.

4. Planning and implementation: Includes developing and implementing a detailed marketing plan, focusing on building the brand identity, developing content, and choosing the appropriate marketing channels.

 Benefits:

1. Establishing a strong base: Helps build a solid foundation for the brand or product from the beginning, which enhances the chances of long-term success.

2. Customization: Allows for the design of a completely customized marketing strategy according to the unique goals and needs of the brand.

3. Complete control: Provides complete control over all aspects of marketing, from planning to implementation and evaluation.

4. Learning and adapting: Provides an opportunity to learn from challenges and problems and adapt to changes in the market quickly and effectively.

 Disadvantages:

1. Challenges at the beginning: Starting from scratch can be difficult and time-consuming to build an effective marketing plan.

2. Costs: The process of building a strategy from scratch may require significant investments in research and development.

3. Learning from mistakes: It may take time and resources to learn from mistakes and improve the strategy.

4. Lack of historical data: May lack historical data that can help identify effective strategies based on previous results.

Types:

1. Brand identity building: Developing a name, logo, and brand values ​​that align with the vision and goals of the project.

2. Market analysis: Conducting market research to identify opportunities and challenges and understand the needs and preferences of the target audience.

3. Campaign planning: Designing and implementing marketing campaigns that include digital advertising, social media marketing, and content marketing.

4. Performance Evaluation: Measuring the effectiveness of marketing campaigns through performance analysis and making the necessary adjustments to achieve the desired goals.

 Arabic examples:

1. A technology startup: Starts by developing a comprehensive marketing strategy that includes building a brand identity, analyzing the market, and implementing online campaigns.

2. A consulting office: Launches its services from scratch by identifying the target market, developing marketing content, and launching awareness campaigns.

3. A fashion brand: Starts by creating a marketing strategy that includes designing a visual identity, analyzing market needs, and planning advertising campaigns via social media.

Foreign examples:

1. Airbnb: Starts from scratch by creating a marketing strategy that includes building its brand identity, analyzing the market, and developing online marketing campaigns.

2. Uber: Used a comprehensive marketing strategy from the beginning to quickly expand its services by identifying the target market and developing promotional campaigns.

3. Tesla: Created an integrated marketing strategy from the beginning that includes developing the brand image, analyzing the market, and marketing through innovative campaigns.

Marketing from scratch involves building a comprehensive marketing strategy from scratch, providing the opportunity to fully customize the strategy according to the brand’s goals and market needs. Despite the challenges associated with starting the process from scratch, this strategy allows for establishing a strong foundation and building a distinctive brand identity, which contributes to achieving long-term success and growth.