Abstract

This book is written to explain the basic principles and theories in the field of development of banking services as the main channels of development of the world economy and its innovative direction for development of marketing of electronic banking. The basics and functions of Islamic banking, the main types and methods of organization of Islamic banking services are considered. The main electronic banking services and the sources of their development are visualized, their types and main functions are considered, the main trends of development of electronic banking markets in the world are substantiated. The main applied strategies and practical recommendations currently implemented in the electronic banking sector are identified. The main aspects of banking operations in terms of profitability and risk are highlighted, the strategic role of electronic banking services, their volume and quality in the daily activities of modern business are emphasized. The influence of the banking sector on the quality of electronic banking services is substantiated, the behavior of consumers in the field of electronic banking services is revealed. The main electronic payment systems and financial transfers are highlighted. The main advantages and disadvantages of the global interbank network SWIFT are mentioned. The essence of electronic money and virtual (encrypted) money is revealed. The development trends of virtual banks in the world are mentioned, and important aspects of electronic clearing and payment systems are revealed to justify the need for the development of banks, local banking services are organized, and the advantages and disadvantages are recorded. The factors influencing the study of local electronic banking services by customers are brought to light, identifying the main risks. The development trends in the field of electronic banking services are proven, and the reality of electronic banking in Jordan is revealed.

We hope that university students, postgraduate students, educational institutions and businessmen will benefit from the results obtained, and that this book will contribute as a reference for studying the theoretical foundations of electronic banking marketing.