Difference between traditional and electronic marketing mix

1. Traditional product: It relies on physical products found in stores and exhibitions, and requires direct interactions to present or experience the product.

Electronic products: Products may be physical or digital, and are presented online in flexible ways, with the possibility of updating or customizing them based on customer preferences. The data collected is used to develop products that precisely meet customer needs.

2. Traditional price: Prices are relatively fixed and based on production costs and competition, and are advertised through traditional channels such as stores and print ads.

Electronic prices: Dynamic pricing that can be quickly adjusted based on analytical data, customer behavior, and competition. Options such as personalized pricing and instant discounts are available that are offered based on customer behavior online.

3. Traditional place: It relies on the presence of products in physical locations, with the consumer needing to visit physical stores.

Electronic place: It relies on digital distribution via electronic platforms, which facilitates the access of products to customers from anywhere and at any time via the Internet.

4. Traditional Promotion: Uses traditional promotional methods such as print, TV, and radio ads, with limited ability to customize messages.

E-Promotion: Includes digital marketing through social media, email, and targeted advertising. Provides the ability to customize advertising campaigns based on customer interests and behavior, which increases their effectiveness.

5. Traditional People: Includes employees and specialists who interact with customers face-to-face.

Electronic: Relies on digital support, including instant chat and smart robots that provide quick and personalized responses to customers.

6. Traditional Processes: Traditional purchasing procedures include personal interaction with sellers and paying in cash or using cards in stores.

Electronic: A seamless purchasing process that includes electronic payment, tracking orders, and facilitating returns. Relies on automated data to provide a personalized and fast user experience.

7. Traditional Physical Evidence: Includes physical evidence such as store design, packaging quality, and decor that enhance the shopping experience.

Electronic: Includes digital elements such as website design, image quality, and customer reviews and ratings that enhance credibility and trust in the brand.

8. Electronic security: Protecting electronic transactions and customers' personal data using technologies such as encryption and multiple authentication, to ensure a safe online shopping experience.

9. Electronic privacy: It is the careful management of personal data in accordance with policies and laws, and ensuring that information is not shared with unauthorized parties. Privacy policies are made clear to users to increase trust.

10. Electronic personalization: It is providing a customized experience for each customer based on their behavioral data and interests, through recommendations, special offers, and targeted advertisements that suit their individual needs and desires.

The electronic marketing mix excels in its ability to customize and continuously improve experiences thanks to data and analysis, with a focus on security and privacy to ensure an integrated and secure customer experience.